Bremerhaven, Germany. 20 August 2020. Defence the producer of pyrotechnic products for signalling, illumination, and training and simulation for the defence industry, announces the appointment of David Griffiths as Vice President of Defence Sales. Within his new role, David will be responsible for driving growth of the WesCom Defence business globally, as well as looking after the sales pipeline and overall direction of the business. Having joined the company earlier this year, David has been working closely with the sales and marketing team developing a robust, overarching strategy for the business, as well as connecting with the brand’s global network of agents to understand more about the local market dynamics, risks and opportunities.
With an extensive 30-year career, David has exceptional expertise of the defence industry, built through his various roles with the Survitec Group, most recently with the responsibly for its Defence, Aerospace and Industrial business. This included the management of over 40 commission agents operating in more than 50 countries and being directly involved in most of the OEM relationships. In addition, David has also worked on some of the biggest defence projects in the world, notably F-35 Lightning II, Typhoon, USAF Integrated Aircrew Ensemble and US Navy for Submarine Escape.
Commenting on his appointment, David says, “WesCom is the undisputed leader in the supply of pyrotechnic safety and survival products in the marine sector, and I believe we have the potential to achieve the same status in Defence. The integrity, commitment, professionalism, and passion of the people for the business impressed me the most, and I am honoured to be a part of the team. I believe the brand has huge potential to maximise and increase its market share.
“The recent acquisition by Sun European means that the business now has the backing – both in terms of finance and leadership – with an owner that really wants to make a good business, great. I am incredibly thankful to be surrounded by a very diligent and knowledgeable team that have supported me fantastically well. We together are developing the strategy, and everyone know what we need to do to realise the potential.”
WesCom Defence has three primary product groups – Signalling & Illumination, Training and Simulation, and Minefield Breaching. Part of WesCom Signal and Rescue, the manufacturer has been delivering advanced pyrotechnic technology for over five decades, both for civil and military applications.