New Delhi. 22 June 2022. Malaysia Airlines is taking passengers on an experience like never before with ‘Satu, Dua, Tiga, Jom!’ or ‘One Two Three, Let’s Go!’; a refreshed take on its in-flight safety video which combines the enchanting world of Malaysian performing arts, culture, and aviation safety in an informative yet captivating safety video that brings its own uniquely Malaysian flair.
The film begins amidst the backdrop of harmonic tunes as the airline’s cabin crew and Malaysian performance artists, clad in its signature baju kebaya, warmly welcome passengers to watch the safety demonstration video before delivering the eight easy-to-follow steps on the safety do’s and don’ts in a punchy, musical narration delivered by the country’s prominent figures and characters. From an Olympic gymnast showing the brace position in case of an emergency, rock band urging passengers not to smoke on the aircraft, to the Harimau Malaya football club characters singing the importance of seat belt safety.
The improved concept of Malaysia Airlines’ in-flight video is in line with its new way of work and consumer travel, as the enthusiasm for travel continues to soar as borders globally have reopened. The video, while at its core highlights the importance of safety on board, also offers travellers far and wide the opportunity to experience the warmth and diversity of Malaysia, whether they step on board Malaysia Airlines or from the comfort of their homes.
Group Chief Marketing and Customer Experience Officer of Malaysia Airlines, Lau Yin May, said, “Safety is of paramount importance for Malaysia Airlines as it’s in our DNA, hence why we are delighted to unveil ‘Satu Dua Tiga, Jom!’ as an informative yet super catchy safety video embodying the very best of Malaysian culture, performing arts, and of course our signature Malaysian Hospitality. This is all part of our efforts to enhance the in-flight experience for passengers to make their journey with Malaysia Airlines that more memorable. As the national carrier, we have always strived to support our national heroes and brands through our extensive partnership in the fields ofsports, CSR initiatives, performing arts, local businesses, and many more, because we share the collective responsibility of serving our nation and our flag with pride every day. Despite the adversities we faced as a nation, it is our united front that has enabled us to stand strong and stand as one. Through our collaboration with Enfiniti, the video is also a celebration of Malaysia’s excellent and talented performing arts industry; and now we can proudly take them to the skies with us for all to experience and enjoy.”
Beginning August 2022, passengers travelling with Malaysia Airlines will have the opportunity to view the compact version of the refreshed safety video on board, with the full version to be made available soon as part of the airline’s comprehensive in-flight experience and entertainment driven by its signature Malaysian Hospitality.
The video was produced in collaboration with Enfiniti, an award-winning Malaysian group of companies creating world-class experiences across entertainment, tourism and education, and premiered at an event held at the Petaling Jaya Performing Arts Centre.
Experience Malaysia Airlines’ fresh take on safety videos – view the full video on the airline’s official YouTube channel and be prepared for the catchy tune to linger fresh in your memory, along with the important safety precautions demonstrated by your favourite artistes and cultural figures.